Monday, August 16, 2010

JBCStyle: Ann Taylor Wants To Reintroduce Herself

Did you know Jay Z dedicated Interlude to Ann Taylor?

Okay, mid-afternoon sugar crash bad joke. But Ann Taylor IS trying to reintroduce herself, and she's never looked better. For a select few, it's always been Christy (Turlington) and Naomi. Nobody touches that look they nail. . . Benjamin Button Beauty Style.

Naomi Watts chosen as the news spokesmodel for Ann Taylor

The campaign was shot by Peter Lindbergh and it should hit the stands faster than you can say September issue. . . and if you're here then you don't need to be told which issues. The woman behind this Ann Taylor overhaul is Lisa Axelson, a 38 year old Connecticut mom who seems to be hitting just the right mark - Ann Taylor sales, according to the L.A. Times were up 16% in the first quarter of 2010 from the same period last year. Now we just have to wait until Michelle or Anna decide to rock a piece oh so casually and launch the label to Mars.

*Thanks to Randy Heil at JBCStyle LA for pointing us to the article. They clearly have the best coverage out there on this!

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