Wednesday, August 11, 2010

JBCStyle: Considering Stupid Style?

Diesel's new Be Stupid campaign has created an international frenzy. People LOVE it. People HATE it. It's OFFENSIVE. It's BRILLIANT.  Below are a few selections from the campaign, but to see the entire campaign click then scroll down to see images and Diesel's philosophy behind the "Be Stupid" movement.

Diesel's Philosophy:
Like balloons, we are filled with hopes and dreams. But. over time a single sentence creeps into our lives. Don’t be stupid. It’s the crusher of possibility. It’s the worlds greatest deflator. The world is full of smart people. Doing all kind of smart things…

Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains…but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didnt have stupid thoughts we'd have no interesting thoughts at all. Smart may have the plans… but stupid has the stories. Smart may have the authority, but stupid has one hell of a hangover. It's not smart to take risks… It's stupid. To be stupid is to be brave. The stupid aren't afraid to fail. The stupid know there are worse things than failure… like not even trying. Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant. So, BE STUPID.

We want to know what you think. Comment away.


  1. I think it's pretty brilliant.

  2. fun... and ironic: stupid in this case is smart!

  3. Yeah but check this out this person GOES OFF. . . . wow. geez.

  4. This reminds me of how Ads used to be BACK IN THE DAYS.. Very Outspoken!
    TIME is definitely repeating itself BIG TIME!
    Levis did it back in 199?, Calvin Klein did it back in 198?. I LOVE IT!!!