Saturday, August 21, 2010

JBCStyle: Tibi E-Commerce Style

Tibi just relaunched their site - complete with e-commerce section - and we couldn't be more excited. The homepage looks gorgeous.

Our favorite feature is the "About" because it opens like a booklet, and designer Amy Smilovic's Inspiration page rings refreshing, honest, and very true to the brand.

Finally. . . at the click of our fingertips, the CLOTHES!

The SHOES! The Tanzania are ridic.

Swimwear to follow suit soon. . . and A BLOG - featuring Amy's actual sketches! Even cooler is the fact that Amy has written entries herself. In this increasingly digitized world, it's rare to find the right balance between personalization and going mass market. We dig it.

The City's Olivia Palermo and Gossip Girl's Blake Lively are fans:

Olivia Palermo

Olivia Palermo with Amy Smilovic at Fall 2010

Blake Lively

Our Creative Director Anisha Lakhani is equally obsessed - in a yellow Tibi ruffle dress about to go on set with Fox News Anchor Kimberly Guilfoyle (also in Tibi!) to do a special on "Fashion's Night Out."

Kimberly Guilfoyle and Anisha Lakhani

We still can't forget when Amy blasted Gun n' Roses in Bryant Park and that gorgeous purple skirt made its way down the runway, rocking to Axel's Sweet Child of Mine.

Tibi Spring 2010

Paper Magazine's Luigi Tadini snapped away while Art + Culture's Chessy Wilson and High Society's Dabney Mercer refused to blink!

Luigi Tadini, Chessy Wilson, Dabney Mercer

Tibi's Director of Public Relations Liz Walker wears it well and is constantly seen around town sporting looks we can now own with the click of a mouse.

Cena Hackler Jackson, Annelise Peterson, Liz Walker

Congratulations to Amy and the entire team at Tibi. . . we can't wait to see what you've got in store for Spring 2011. See you at Lincoln Center!

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