Then that red dress, Chris DeBurgh style and it was ON. . the groundbreaking collaboration between the Federal government and the fashion industry that debuted during Mercedes-Benz Fashion Week 2003 and continues to this day with a red hot pulse. . . The Heart Truth. Elite industry designers - Oscar, Vera, Donna - dress the leading models and celebrities of the day in siren red gowns; a beacon to females everywhere to take action and protect their heart health.
To us, the beat is a drum - the harbinger of that frenzied, bi-annual mania we dub simply, Fashion Week.