Tuesday, April 5, 2011

Ermenegildo Zegna, Flagship Football Style

Ermenegildo Zegna hosted 500 Hands with NFL players Jason Taylor and Bart Scott in attendance; COO Keith Geller, being a life-long Dolphins fan, holds Jason Taylor as one of his favorite all timers (we're going to overlook the, er, Jets). The Manhattan flagship at 663 Fifth Avenue is an homage to architecture at its finest; no expense was spared during the remodeling in 2008 by architect Peter Marino and Anna Zegna, the founder's granddaughter herself.

The store's aesthetics are inspired by the Zegna Wool Mill in Trivero, Italy. . .9200 stunning square feet of retail space, 3 floors, and a facade spanning 900 square feet and compromised of continuous glass. . . a visual wonderland.

"The suits were beautiful, and some of the lower floor sportwear and shoes looked really hot," Keith shared. "But the highlight by far was hanging with Taylor and Scott. Who knew Scott was such a comedian? He had us in splits with his 'unemployed status' and deadpan 'you know it' when I asked if he was going to have his trademarked 'Can't Wait' sewed into his new Zegna digs!"

Jason Taylor, JBCStyle COO Keith Geller, Music Industry Executive  Eddie Applebaum  and Bart Scott
Eddie Applebaum, Shana Penczak, Keith Geller, and Jason Taylor
JBCStyle's Retail Director Shana Penczak was also in attendance with boyfriend, music industry executive and Greenhouse CEO Eddie Applebaum, reporting, "The stylish event was run by by Zegna's General Manager, the elegant and gracious Franco Salhi, and underscored why Ermenegildo Zegna has been, and will continue to be, the quintessential choice for the gentleman who only wants the best."

Model Arthur Keller gets made for measure style by Zegna's expert tailor Jasmine Bejsiloverc
No detail is spared. . . exquisite, expert tailoring

Old school service for the gentleman who will not compromise flawless fit
Bart Scott and Jason Taylor. . .elegance off-field!
Killin' it since 1920, Italian fourth-generation style. . .

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