Friday, December 17, 2010


Renowned photographer, film maker, TV personality (America’s Next Top Model), humanitarian and Sony Ambassador Nigel Barker and Willoughby’s Creative Director and Real Housewives of New York star, Alex McCord, opened the SONY Boutique at Willoughby’s, marking a marquis partnership between two iconic brands in photography. The Opening, immaculately orchestrated by ShinAdvisors, also celebrated fashion photographer and SONY Camera fan, Nigel Barker’s first book, NIGEL BARKER’S BEAUTY EQUATION: Revealing a Better and More Beautiful You. Nigel recounted his 20+ years as a fashion photographer and noted that “no matter how one seems on the outside, unless you believe, the beauty can’t come through.” The book guides readers, armed with their own cameras, through a series of self-portrait challenges which help them discover their inner beauty by building confidence and self- esteem and in turn, enhance their outer beauty. The audience had a chance to put Nigel’s theory to the test, as they were gifted Nigel’s book, along with red-velvet Sony cookie-topped cupcakes and Willoughby’s gift cards.

Nigel Barker, Cristen Chin, Susan Shin, Elaina Casanova, Adrian Goteau

Kimberly Guilfoyle, Andrea Tantarous, Ainsley Earhardt

Hosted by Willoughby’s CEO, Joseph Douek, the celebration brought out a diverse group of Sony and Nigel Barker fans from Nigel’s stunning wife Cristen Chin to the entire cast of the Real Housewives of New York (Cindy Barshop, Kelly Bensimon, Alex McCord, Simon van Kempen, Ramona Singer, Jill Zarin) to actor Matthew Modine to NYC Public Advocate Bill de Blasio, Brooklyn Borough President Marty Markowitz and the Honorable Ambassador Richard Butler AC, to FOX beauties Kimberly Guilfoyle, Andrea Tantaros and Ainsley Earhardt to philanthropists Renata Mutis Black, Kim Hoedeman, Gillian Hearst Simonds, Valesca Guerrand-Hermes, Euan Rellie, Tracy Stern and Denise Wohl, as well as Alexander Dexter-Jones whose music had the revelry going past end time.

Kelly Bensimon and Nigel Barker

Nigel Barker, Ramona Singer, Alex McCord, Sonja Morgan, Joseph Douek

Set within New York’s oldest photographic emporium, the SONY Boutique at Willoughby’s provides the full lineup of Sony’s current imaging product portfolio in a premium layout, design and materials that provide a memorable experience. "Sony is continually looking for ways to differentiate our brand at retail," said Paul Spitale, Senior Vice President of consumer sales at Sony Electronics. "We give Willoughby's credit for working with us to serve their clients and offering this unique consumer experience." Joseph Douek remarked that “Sony's evolving portfolio of digital imaging products and unwavering pursuit of perfection is evident in its continually groundbreaking and award winning products.... while Sony engineers and designs the best products and Willoughby's puts it on display, making it available to the public, it's artists like Nigel, that bring megapixels and machine to life.”

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